The PathMatch Guide to

Product Design

A Day in the Life

Product Design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users. Product Designers often ask themselves: what problem are we solving, who has this problem, and what do we want to achieve? Answering these questions help Product Designers understand the user experience of a product as a whole and allows them to figure out the problems and solutions of consumers.

Work Responsibilities

  • Drive multiple large-scale design projects
  • Plan and manage design projects that align to the overall product strategy
  • Continuously identify effective and efficient design practices that optimize the UX design team's output
  • Proactively think of ways to grow and retain users through great UX
  • Partner with Product Management and conduct user research to truly understand customer's goals and needs
  • Ground your decision on research-based insights instead of gut feeling

Skills You'll Need

  • Experience in process flows, sitemaps, wireframes, prototypes, and other UX deliverables
  • Knowledge of concept designs such as ideation, UX assessment, information architecture, workflow and functional design
  • Knowledge of UI design, such as visual design, interaction design, and design systems
  • Experience in user research and usability studies
  • Experience creating digital style guides with a focus on feature flows, interactive models, and guest pathing
  • HTML, CSS, JavaScript, etc.
  • Copywriting skills including UI copy, microcopy, and calls-to-action
  • UX research and synthesizing insights
  • Experience in design and prototyping tools: Sketch, InVision, Hype, Axure, Keynote, Principle, Adobe XD, Figma, and Flint

Industries You'll Work In

Tech

The Network You'd Build

Here are a few real-word examples of jobs and people working in this industry right now.

Example Jobs

Product Designer at Hulu

Product Designer for Spotify

Principal Product Designer at NBCUniversal

Product Design Manager at DocuSign

Real World Professionals

Product Designer

Product Design Manager

Product Design Manager

Director of Product Design

VP of Product & Design

VP Product Design & Research

Growth Path

  1. Jr. Product Designer
  2. Product Designer
  3. Sr. Product Designer
  4. Director of Product Design
10
/10

Demand for Talent

  • Projected Growth: MASSIVE
  • Current Demand: FIRE (50k+ open positions)
  • Consumer demand for new, easy-to-use products will fuel the need for more Product Designers
  • InVision's 2019 Product Design Hiring Report found that 70% of People Managers increased the headcount of their design team in the last year
  • States with highest demand: Michigan, California, New York, Texas, and Illinois

Compensation

$65K-$90K
Jr. Product Designer
$85K-$105K
Product Designer
$130K-$160K
Sr. Product Designer
$155K-$190K+
Director of Product Design

Teams You'll Work With

Product Design works with the design, engineering, product, and marketing teams.

8
/10

Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.

8
/10

Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

8
/10

Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

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