How to Get a Job in Field Marketing

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A Day in the Life

Field Marketers work to get their product or service in front of potential customers "in the field". Think trade shows, public locations, retail locations, etc. These initiatives may include promotions, sales, demonstrations, direct sales, and more.

Having Field Marketers allows a brand to be more strategic, as well as have a close relationship and interactive experience with customers.

Work Responsibilities

Growth Path

Field Marketing Coordinator
Field Marketing Specialist
Field Marketing Manager
Director of Field Marketing

Skills You'll Need

Ability to track & measure field marketing performance
Exposure to building and staying within budgets, and run-of-show schedules
Knowledge of the marketing funnel and the sales pipeline funnel
Ability to analyze & interpret metrics around field marketing performance
Ability to write relevant, customer-centric content
Tools like Salesforce, Marketo, Pardot, Hubspot, Salesloft, Groove, Eventbrite, Zoom, etc.)
And more...

Industries You'll Work In

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Teams You'll Work With

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Demand for Talent

Projected Growth: STRONG
Current Demand: HOT (10k-50k open positions)
In a world where digital interactions are increasingly dominating our work and personal lives, Millennials are starting to prefer in-person interactions over digital ones
Consumers are more likely to buy from a brand they have a personal relationship with

Compensation

$40K-$60K

Field Marketing Coordinator

$55K-$80K

Field Marketing Specialist

$80K-$140K

Field Marketing Manager

$120K-$170K

Director of Field Marketing

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Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.

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Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

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Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

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Field Marketing