Field Marketers work to get their product or service in front of potential customers "in the field". Think trade shows, public locations, retail locations, etc. These initiatives may include promotions, sales, demonstrations, direct sales, and more.
Having Field Marketers allows a brand to be more strategic, as well as have a close relationship and interactive experience with customers.
Skills You'll Need
Ability to track & measure field marketing performance
Exposure to building and staying within budgets, and run-of-show schedules
Knowledge of the marketing funnel and the sales pipeline funnel
Ability to analyze & interpret metrics around field marketing performance
Ability to write relevant, customer-centric content