The PathMatch Guide to

Field Marketing

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A Day in the Life

Field Marketers work to get their product or service in front of potential customers "in the field". Think trade shows, public locations, retail locations, etc. These initiatives may include promotions, sales, demonstrations, direct sales, and more.

Having Field Marketers allows a brand to be more strategic, as well as have a close relationship and interactive experience with customers.

Work Responsibilities

Skills You'll Need

  • Ability to track & measure field marketing performance
  • Exposure to building and staying within budgets, and run-of-show schedules
  • Knowledge of the marketing funnel and the sales pipeline funnel
  • Ability to analyze & interpret metrics around field marketing performance
  • Ability to write relevant, customer-centric content
  • Tools like Salesforce, Marketo, Pardot, Hubspot, Salesloft, Groove, Eventbrite, Zoom, etc.)
  • And more...

Industries You'll Work In

No items found.

The Network You'd Build

Here are a few real-word examples of jobs and people working in this industry right now.

Example Jobs

Field Marketing Coordinator for by CHLOE.

Field Marketing Specialist for New Signature

Sr. Manager, Field Marketing & ABM for Botify

Director of Field Marketing at MongoDB

Real World Professionals

Field Marketing Coordinator

Field Marketing Coordinator

Field Marketing Manager

Senior Field Marketing Manager

Head of Field Marketing

Head of Field Marketing & Event Strategy

Growth Path

  1. Field Marketing Coordinator
  2. Field Marketing Specialist
  3. Field Marketing Manager
  4. Director of Field Marketing

Demand for Talent

  • Projected Growth: STRONG
  • Current Demand: HOT (10k-50k open positions)
  • In a world where digital interactions are increasingly dominating our work and personal lives, Millennials are starting to prefer in-person interactions over digital ones
  • Consumers are more likely to buy from a brand they have a personal relationship with


Field Marketing Coordinator
Field Marketing Specialist
Field Marketing Manager
Director of Field Marketing

Teams You'll Work With


Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.


Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.


Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

The future of work is here.

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