The PathMatch Guide to

Event Marketing

A Day in the Life

Like planning parties? Event Marketing can combine your love of party planning with promoting brands/products.

Event Marketers promote their brand, product, or service through both online and offline events like conferences, trade shows, parties, concerts, fairs, and sporting events to reach consumers through direct hand-to-hand sampling or interactive displays.

Interested in Event Marketing? We've got resources to help you get there.

Work Responsibilities

  • Strategize and drive engagement on direct to consumer campaigns; including conferences, trade shows, parties, concerts, fairs, and sporting events
  • Nurture and engage the customer with direct sampling or interactive displays

Skills You'll Need

  • Use data-driven approach to solve problems, synthesize data and make recommendations
  • Tools like Adobe Creative Suite, Canva, Keynote, Outlook, Marketing Tools, etc.
  • CRM systems such as Salesforce
  • Basic understanding of SEO
  • Basic understanding of marketing concepts and sales strategy
  • Writing and content creation/optimization
  • Experience organizing high impact events that directly interface with customers

Industries You'll Work In

CPG (Consumer Packaged Goods)
Tech
Entertainment

The Network You'd Build

Here are a few real-word examples of jobs and people working in this industry right now.

Example Job Descriptions

Events Marketing Coordinator at Chainalysis Inc.

Manager of Events at Starz

Event Marketing Manager at Amazon

Event Marketing Manager at Afterpay

Real World Professionals

Event Marketing Operations Specialist

Associate Product Marketing Manager

Regional Marketing & Events Manager

Associate Director of Event Marketing

Director of Event Marketing

Vice President of Experience Marketing

Growth Path

  1. Event Marketing Coordinator
  2. Event Marketing Specialist
  3. Event Marketing Manager
  4. Director of Event Marketing
6
/10

Demand for Talent

  • Current Demand: HOT (10k-50k open positions)
  • In a world where digital interactions are increasingly dominating our work and personal lives, Millennials are starting to prefer in-person interactions over digital ones
  • ​80% of marketers believe live events are critical to a company’s success

Compensation

$40K-$55K
Event Marketing Coordinator
$50K-$80K
Event Marketing Specialist
$85K-$100K
Event Marketing Manager
$120K-$150K
Director of Event Marketing

Teams You'll Work With

Event Marketing will work with the marketing and sales teams as well as external clients.

8
/10

Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.

5
/10

Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

5
/10

Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

Launching your career soon? We can help.

Introducing the PathMatch Accelerator

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