Content Marketers increase web traffic and brand awareness by creating content people actually want, sharing content on the channels they use, and measuring the results of their content marketing activities. In the years to come, we are expected to see new and continued trends, such as video, voice-activated, personalized, data-driven, topic-focused content to increase in companies.
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Write, edit, and proofread content and copy
Brainstorm ideas and develop new content in collaboration with growth, customer, product, and brand marketing teammates
Provide editorial, creative, and technical support to marketing and cross-functional team members
Work with the marketing team to track analytics and ascertain content engagement
Review, revise, and optimize content based on SEO, engagement, and conversion data
Collaborate with design/creative to produce content
Share content via social, email, and web channels
Skills You'll Need
Ability to use data and metrics to measure the performance of content efforts, determine improvements and innovations, and to support project requests
Develop and execute multi-channel content strategies, such as web, mobile, email, chat, phone, etc.
Understanding of creative best practices and digital creative development including photography, videography, graphic design, and copywriting
Working knowledge of analytics tools, such as Google Analytics and Tableau
Understand SEO best practices to optimize content for reach and engagement
Excel at writing, editing, and researching, but are also business-minded and analytical
Have strong prioritization skills and an ability to manage multiple projects and deadlines
Knowledge of video, social media & influencer landscape, digital platforms, and native advertising campaigns
Familiarity with Wordpress or equivalent blogging platforms
Strong conversational writing skills, with the ability to engage an audience
Industries You'll Work In
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The Network You'd Build
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