Community Managers are similar to Social Media Managers, however, as their title implies, Community Managers are much more community-centered. While both roles have overlapping responsibilities, the goals of each are different. Social Media Managers attempt to grow the brand’s reach and following, while Community Managers are dedicated to growing engagement and building brand awareness.
Thinking of becoming a Community Manager? We can help get you there. Still unsure of what you want to do? We help with that too.
Manage, curate, and design programs to expand a company's online community
Work cross-functionally with teams in Marketing, PR, Customer Success, Sales, Partnerships, Customer Education, and Product to source content and discussion topics within the community and ensure brand alignment
Drive engagement within the customer community
Respond to community comments directly, as well as source thought leadership from within the company to thoughtfully engage within community discussions
Develop strong and meaningful connections with customers
Track and report on community trends, key findings, and KPIs to stakeholders
Skills You'll Need
Experience leveraging social publishing tools/platforms like Sprinklr, Netbase, etc.
Avid user of social media platforms and understands the difference between organic and paid experiences
Empathy & a Deep Understanding of People/Community
Knowledge of Web Content Management Systems
Social Media Analytics Tools (e.g. Hootsuite, Buffer, etc.)