📖 The PathMatch Guide to

Community Management

We're still working on this Career Path.
Check back soon!
We're still working on this Career Path.
Check back soon!

A Day in the Life

Community Managers are similar to Social Media Managers, however, as their title implies, Community Managers are much more community-centered. While both roles have overlapping responsibilities, the goals of each are different. Social Media Managers attempt to grow the brand’s reach and following, while Community Managers are dedicated to growing engagement and building brand awareness. ​

Thinking of becoming a Community Manager? We can help get you there.
Still unsure of what you want to do? We help with that too.

Work Responsibilities

  • Manage, curate, and design programs to expand a company's online community
  • Work cross-functionally with teams in Marketing, PR, Customer Success, Sales, Partnerships, Customer Education, and Product to source content and discussion topics within the community and ensure brand alignment
  • Drive engagement within the customer community
  • Respond to community comments directly, as well as source thought leadership from within the company to thoughtfully engage within community discussions
  • Develop strong and meaningful connections with customers
  • Track and report on community trends, key findings, and KPIs to stakeholders

Growth Path

  1. Communications Coordinator
  2. Community Manager
  3. Sr. Community Manager
  4. Director of Community Engagement

Skills You'll Need

  • Strategy Planning
  • Experience leveraging social publishing tools/platforms like Sprinklr, Netbase, etc.
  • Avid user of social media platforms and understands the difference between organic and paid experiences
  • Empathy & a Deep Understanding of People/Community
  • Content Marketing
  • Knowledge of Web Content Management Systems
  • Social Media Analytics Tools (e.g. Hootsuite, Buffer, etc.)
  • Identify, Monitor, & Interpret Key Metrics
  • Maximize Reach, Impact, ROI, & Engagement
  • Building, Engaging, & Developing the Community
  • Social Listening & Media Monitoring
  • Decision-Making, Problem-Solving, Empowering Others
  • Reporting Analytics
  • Able to infuse and bring out positivity, passion, creativity, enthusiasm, and camaraderie in groups
  • Skilled at inspiring people, encouraging people, and bring out the best in people

Industries You'll Work In

No items found.

Teams You'll Work With

Community Management works with marketing, customer support teams, and community members.

10
/10

Demand for Talent

  • Projected Growth: STRONG (13% in next decade)
  • Current Demand: FIRE (50k+ open positions)
  • Consumers buy from brands they have an emotional tie and feel a sense of community with
  • 93% of online experiences begin with a search engine
  • A brand's survival is based in their online presence

Compensation

$45K-$60K
Communications Coordinator
$60K-$75K
Community Manager
$65K-$85K
Sr. Community Manager
$85K-$160K
Director of Community Engagement
8
/10

Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.

7
/10

Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

5
/10

Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

The future of work is here.

Ready to get started?