The PathMatch Guide to

Community Management

A Day in the Life

Community Managers are similar to Social Media Managers, however, as their title implies, Community Managers are much more community-centered. While both roles have overlapping responsibilities, the goals of each are different. Social Media Managers attempt to grow the brand’s reach and following, while Community Managers are dedicated to growing engagement and building brand awareness. ​

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Work Responsibilities

  • Manage, curate, and design programs to expand a company's online community
  • Work cross-functionally with teams in Marketing, PR, Customer Success, Sales, Partnerships, Customer Education, and Product to source content and discussion topics within the community and ensure brand alignment
  • Drive engagement within the customer community
  • Respond to community comments directly, as well as source thought leadership from within the company to thoughtfully engage within community discussions
  • Develop strong and meaningful connections with customers
  • Track and report on community trends, key findings, and KPIs to stakeholders

Skills You'll Need

  • Strategy Planning
  • Experience leveraging social publishing tools/platforms like Sprinklr, Netbase, etc.
  • Avid user of social media platforms and understands the difference between organic and paid experiences
  • Empathy & a Deep Understanding of People/Community
  • Content Marketing
  • Knowledge of Web Content Management Systems
  • Social Media Analytics Tools (e.g. Hootsuite, Buffer, etc.)
  • Identify, Monitor, & Interpret Key Metrics
  • Maximize Reach, Impact, ROI, & Engagement
  • Building, Engaging, & Developing the Community
  • Social Listening & Media Monitoring
  • Decision-Making, Problem-Solving, Empowering Others
  • Reporting Analytics
  • Able to infuse and bring out positivity, passion, creativity, enthusiasm, and camaraderie in groups
  • Skilled at inspiring people, encouraging people, and bring out the best in people

Industries You'll Work In

No items found.

The Network You'd Build

Here are a few real-word examples of jobs and people working in this industry right now.

Example Jobs

Community Management Intern for Warner Bros. Entertainment

Junior Community Manager at Edelman

Community Management at Amazon

Director of Community Management at Unqork

Real World Professionals

Community Manager

Community Partnerships Manager

Senior Community Manager

Director, Community & Engagement

Head of Community

Senior Director of Social Media and Community Management

Growth Path

  1. Communications Coordinator
  2. Community Manager
  3. Sr. Community Manager
  4. Director of Community Engagement
10
/10

Demand for Talent

  • Projected Growth: STRONG (13% in next decade)
  • Current Demand: FIRE (50k+ open positions)
  • Consumers buy from brands they have an emotional tie and feel a sense of community with
  • 93% of online experiences begin with a search engine
  • A brand's survival is based in their online presence

Compensation

$45K-$60K
Communications Coordinator
$60K-$75K
Community Manager
$65K-$85K
Sr. Community Manager
$85K-$160K
Director of Community Engagement

Teams You'll Work With

Community Management works with marketing, customer support teams, and community members.

8
/10

Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.

7
/10

Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

5
/10

Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

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