When you hear a brand's name, what thoughts come to mind? If they are positive, inspiring, and make you want to run out and buy the brand's newest product, then a Brand Manager somewhere is doing his or her job. Brand Managers are responsible for ensuring that the products, services, and product lines that fall under their domain resonate with current and potential customers. They're tasked with engaging customers to enhance brand loyalty.
Interested in becoming a Brand Marketer? We've got the resources to get you there. And if you're still unsure of what you want to do, we've got resources for that too.
Here are a few real-word examples of jobs and people working in this industry right now.