When you hear a brand's name, what thoughts come to mind? If they are positive, inspiring, and make you want to run out and buy the brand's newest product, then a Brand Manager somewhere is doing his or her job. Brand Managers are responsible for ensuring that the products, services, and product lines that fall under their domain resonate with current and potential customers. They're tasked with engaging customers to enhance brand loyalty.
Interested in becoming a Brand Marketer? We've got the resources to get you there. And if you're still unsure of what you want to do, we've got resources for that too.
Drive sales and rapid growth through brand elevating marketing initiatives
Establish brand partnerships and drive partnership projects from concept to execution
Conduct market research to create content and messaging that increases brand awareness
Develop a consistent brand marketing performance feedback loop
Skills You'll Need
Strategy planning with business objectives in mind
Write creative briefs based on research and insights
Target market research and analysis
Competitive research and analysis
Brand definition and brand positioning
Performance analysis and reporting
Strong business acumen
Ability to work cross-functionally
An understanding of trends and customer needs
Ability to manage and allocate budgets
Creativity and an ability to produce innovative and original ideas
Industries You'll Work In
CPG (Consumer Packaged Goods)
The Network You'd Build
Here are a few real-word examples of jobs and people working in this industry right now.