Marketing is essential to every business. The question is, what does every good marketer have at their core? Skills. This post will provide essential information about what skills to include on your marketing resume.
The Most Important Marketing Skills
There are three types of skills important to marketing: transferable skills, technical marketing skills, and software skills. Below is a list that provides examples of each type of marketing skill.
Transferable Marketing Skills: Communication, creative thinking, writing skills, aesthetic sensibility, analytical skills, sales, storytelling, problem solving, stress management, negotiation.
Technical Marketing Skills: SEO/SEM, PPC, social media marketing and paid social media advertising, CRO and A/B testing, email marketing and automation, funnel management, UX design, CRM, data visualization, CMS tools.
Marketing Software Skills: Screaming Frog, Netpeak Spider, Adobe Premiere, Lightworks, Apple iMovie,HTML, CSS, and other coding languages, Ahrefs, SEMRush, SEO Power Suite, Majestic, HubSpot, Aritic PinPoint, ONTRAPORT, Infusionsoft, Google Drive, Dropbox, SkyDrive, SugarSync, MailChimp, GetResponse, WordPress, Wix, Weebly, Google Analytics and Google Search Console, AdWords, Facebook Ads Manager
Most In-Demand Marketing Skills in 2021
While each of the skills listed above are important, there are several key skills currently in high demand by marketing employers.
Creativity: Robots do well at optimizing old ideas; but new, original solutions must be designed by humans.
UX Design: In this tech-driven world, providing a good user experience is critical to the success of any product.
Video Production: The top two channels that companies plan to develop next year are: YouTube and Facebook video.
Audio Production: Podcasts are still popular and Millennials, in particular, love them.
Sales Leadership: The single marketing skill that will have the most direct effect on your bottom line.
Social Media Marketing: If it’s not on social media, it doesn’t exist. Right?
Digital Marketing: A catch-all term for most of the above: traditional marketing won't help your resume today.
10 Digital Marketing Skills Most Valued by Unicorn Employers
The latest research says that unicorn employers - those high-flying and innovative companies of the modern economy - value certain types of digital marketing more than others when hiring new employees. These are the skills most in demand:
- Client Base Retention
- Internet of Things
- Social Media Integration
- Go-to-Market Strategy
- Information Architecture
- Website Management
- Market Analysis
- Website Design
- Sales Channels
- Video Production
How to List Marketing Skills on a Resume
You've seen a comprehensive list of marketing skills that will help you in today's job market. But how should these skills be presented on your resume?
Use Marketing Keywords
Keywords are words that typically appear in the job postings you see for roles with which you're interested, and can help recruiters find qualified candidates more quickly. List marketing resume keywords in a separate skills section of your resume!
One mistake that many job seekers make is thinking they know what the company wants from them, and not taking time to research. Just like with a marketing campaign, start by conducting thorough research on who your potential customer (the employer) would be interested in hiring for this position—what skills are needed? What projects have been presented or will come up soon? Who else has applied so far? This way you can tailor your resume accordingly: show how well-suited for their needs you’d be based on these factors!
Remember: The more relevant skills you have, the better your chances will be of landing an interview and finding that perfect job.
If you’re a student or recent graduate looking for an internship or job and feeling like you need a bit more guidance, check out our PathMatch Internship Search Accelerator and PathMatch Job Search Accelerator guides to get step-by-step guidance on how to effectively land an internship/job.
Like apps better? Download the Pathmatch app to discover companies that match your interests, strengths, and goals! Pathmatch can help find the perfect career fit for you!
