📖 The PathMatch Guide to

Social Media Marketing

We're still working on this Career Path.
Check back soon!
We're still working on this Career Path.
Check back soon!

A Day in the Life

According to 2019 social media statistics, there are now 3.2 billion users around the globe, which accounts for 42% of our total present population. That's way nowadays it's vital to a company's success to have a social media strategy. Social Media Marketers are in charge of every aspect of a company's social media presence, handling everything you see on Facebook, Twitter, Instagram, Snapchat, and other social media platforms.

Interested in becoming a Social Media Marketer? We've got the resources to get you there. And if you're still unsure of what you want to do, we've got resources for that too.

Work Responsibilities

  • Develop and manage digital and social marketing efforts, including creating and maintaining content calendars, influencer programs, and campaign execution
  • Manage analytics, performance, and SEO (Search Engine Optimization)
  • Build out strong online communities, track interactions, develop a strategy to increase interactions
  • Convey complex issues and subject matter in simple terms, using graphics, images, and text
  • Research new and upcoming social media trends to expand outreach on multiple social media platforms
  • Generate, edit, publish, curate, and share engaging content daily (e.g. original text, photos, videos, and news)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Work across Facebook, Twitter, Pinterest, Snap, LinkedIn, YouTube and managing audience engagement
  • Develop weekly reports on assigned social media accounts

Growth Path

  1. Social Media Coordinator
  2. Social Media Marketing Specialist
  3. Social Media Manager
  4. Director of Social Media

Skills You'll Need

  • Hands-on experience in content and social media project management
  • Excellent copywriting, written, and oral communication skills
  • Ability to deliver creative content (text, image, and video)
  • Work cooperatively and courteously with others
  • Flexible schedule as needed to perform duties as assigned
  • Overall digital campaign strategy experience
  • Deliberate planning and goal setting experience
  • Development of brand awareness and online reputation
  • SEO (Search Engine Optimization) and generation of inbound traffic
  • Social media analytics
  • Work well under pressure
  • Fluency in multiple social media platforms (Facebook, Instagram, Twitter, TikTok, etc.)

Industries You'll Work In

Consumer Products

Teams You'll Work With

Social Media Marketing will work with the marketing, technology, and creative teams as well as external customers.


Demand for Talent

  • Current demand is high and will only continue to rise
  • Consumers are more likely to purchase from a brand they have a direct or personal relationship with; social media fosters this brand-consumer relationship
  • As companies continue to increasingly invest in digital marketing efforts, there is no end in sight for the growth in demand for Social Media Marketers


Social Media Coordinator
Social Media Marketing Specialist
Social Media Manager
Director of Social Media

Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.


Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.


Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

The future of work is here.

Ready to get started?