The PathMatch Guide to

Search Engine Optimization (SEO)

A Day in the Life

Search Engine Optimization, or SEO, is the process of getting traffic to a website from search engines like Google and Bing. Simply put, it's the job of making a website show up at the top of the search engine results. In today's "Google it" world, SEO has become an absolute essential for a company's visibility. It differs from Search Engine Marketing (SEM) in that SEO focuses on free, organic traffic rather than paid advertising on these search engines.

Work Responsibilities

  • Help end users find products and information on search engines like Google or Bing
  • Research and analysis on trends and online best practices to develop and implement strategies that improve search results
  • Increase website traffic by using keywords and topics to improve search results enabling increased sales

Skills You'll Need

  • Deep understanding of core SEO concepts and practices, with knowledge of how various technologies and web design principles impact SEO
  • Experience with Google's marketing tools including Analytics, Search Console, Tag Manager, and Data Studio
  • Proven track record of developing SEO initiatives and delivering effective results
  • Experience planning and executing SEO A/B tests
  • Ability to work with HTML, CSS, and Javascript necessary to optimize page load speed
  • Familiar with SEO suites and tools including Screaming Frog, Ahrefs, and BrighLocal

Industries You'll Work In

No items found.

The Network You'd Build

Here are a few real-word examples of jobs and people working in this industry right now.

Example Job Descriptions

SEO Manager at Casper

SEO Manager at Rag & Bone

SEO Manager at Whole Foods

Director of SEO for Hilton

Real World Professionals

SEO Content Specialist

Senior SEO Analyst

SEO Manager

Product Manager, SEO & Content

Director of SEO

Director, SEO

Growth Path

  1. Search Engine Optimization Coordinator
  2. Search Engine Optimization Specialist
  3. Search Engine Optimization Manager
  4. Search Engine Optimization Director
7
/10

Demand for Talent

  • The search industry is HOT🔥, and SEO Marketers are high in demand
  • The search industry has grown 13% in the past 5 years with $100 Billion in revenue
  • There are 100 Billion Google searches every month, 93% of online experiences begin with a search engine
  • 75% of search engine clicks are organic

Compensation

$40K-$60K
Search Engine Optimization Coordinator
$50K-$90K
Search Engine Optimization Specialist
$70K-$80K
Search Engine Optimization Manager
$90K-$115K+
Search Engine Optimization Director

Teams You'll Work With

Search Engine Optimization can work with different programs across a company: marketing, product, and customer success.

8
/10

Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.

9
/10

Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

6
/10

Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

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