Search Engine Optimization, or SEO, is the process of getting traffic to a website from search engines like Google and Bing. Simply put, it's the job of making a website show up at the top of the search engine results. In today's "Google it" world, SEO has become an absolute essential for a company's visibility. It differs from Search Engine Marketing (SEM) in that SEO focuses on free, organic traffic rather than paid advertising on these search engines.
Help end users find products and information on search engines like Google or Bing
Research and analysis on trends and online best practices to develop and implement strategies that improve search results
Increase website traffic by using keywords and topics to improve search results enabling increased sales
Skills You'll Need
Deep understanding of core SEO concepts and practices, with knowledge of how various technologies and web design principles impact SEO
Experience with Google's marketing tools including Analytics, Search Console, Tag Manager, and Data Studio
Proven track record of developing SEO initiatives and delivering effective results
Experience planning and executing SEO A/B tests
Familiar with SEO suites and tools including Screaming Frog, Ahrefs, and BrighLocal
Industries You'll Work In
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The Network You'd Build
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