Search Engine Marketing (SEM), also called Paid Search Marketing, is the practice of businesses using paid advertisements to appear on search engine results pages (SERPs). In today's "Google it" world, Search Engine Marketing (SEM) has become an absolute essential for a company's visibility. Whether it be for a diet fad, school resources, or online shopping, the majority of a website's new visitors discover it through a search engine.
Skills You'll Need
PPC (Pay-Per-Click) Advertising
Conversion Rate Optimization
Budget Allocation & Bid Optimization
Understanding of Tracking Codes, Retargeting Codes, Tag Manager
Market, Keyword, & Competitive Analysis
Data & Trend Analysis, Provide Metrics
Tools like Google Analytics, AdWords, SEMrush, and more...
Industries You'll Work In
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The Network You'd Build
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