The PathMatch Guide to Search Engine Marketing (SEM)

A Day in the Life

Search Engine Marketing (SEM), also called Paid Search Marketing, is the practice of businesses using paid advertisements to appear on search engine results pages (SERPs). In today's "Google it" world, Search Engine Marketing (SEM) has become an absolute essential for a company's visibility. Whether it be for a diet fad, school resources, or online shopping, the majority of a website's new visitors discover it through a search engine.

Work Responsibilities

Skills You'll Need

PPC (Pay-Per-Click) Advertising
Conversion Rate Optimization
Budget Allocation & Bid Optimization
Basic Understanding of HTML & Javascript
Understanding of Tracking Codes, Retargeting Codes, Tag Manager
Market, Keyword, & Competitive Analysis
Data & Trend Analysis, Provide Metrics
Tools like Google Analytics, AdWords, SEMrush, and more...

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Industries You'll Work In

No items found.

The Network You'd Build

Here are a few real-word examples of jobs and people working in this industry right now.

Example Job Descriptions

Real World Professionals

SEM Marketing Coordinator

Senior Digital Marketing Analyst

Marketing Manager

Senior Paid Search Marketing Manager

Global Head of Paid Search

VP, Paid Search (Digital Marketing)

Growth Path

Search Engine Marketing Specialist
Sr. Search Engine Marketing Specialist
Search Engine Marketing Manager
Search Engine Marketing Director

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Demand for Talent

The search industry is HOT🔥, and Search Engine Marketers are high in demand
The search industry has grown 13% in the past 5 years with $100 Billion in revenue
There are 100 Billion Google searches every month
93% of online experiences begin with a search engine

Compensation

$40K-$60K

Search Engine Marketing Specialist

$50K-$90K

Sr. Search Engine Marketing Specialist

$80K-$105K

Search Engine Marketing Manager

$120K-$150K+

Search Engine Marketing Director

Teams You'll Work With

/10

Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.

/10

Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

/10

Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

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The PathMatch Guide to

Search Engine Marketing (SEM)