The PathMatch Guide to

Search Engine Marketing (SEM)

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A Day in the Life

Search Engine Marketing (SEM), also called Paid Search Marketing, is the practice of businesses using paid advertisements to appear on search engine results pages (SERPs). In today's "Google it" world, Search Engine Marketing (SEM) has become an absolute essential for a company's visibility. Whether it be for a diet fad, school resources, or online shopping, the majority of a website's new visitors discover it through a search engine.

Work Responsibilities

Skills You'll Need

  • PPC (Pay-Per-Click) Advertising
  • Conversion Rate Optimization
  • Budget Allocation & Bid Optimization
  • Basic Understanding of HTML & Javascript
  • Understanding of Tracking Codes, Retargeting Codes, Tag Manager
  • Market, Keyword, & Competitive Analysis
  • Data & Trend Analysis, Provide Metrics
  • Tools like Google Analytics, AdWords, SEMrush, and more...

Industries You'll Work In

No items found.

The Network You'd Build

Here are a few real-word examples of jobs and people working in this industry right now.

Example Jobs

Paid Search Marketing Specialist at HBO Max

Paid Search Marketing Manager for Hulu

Paid Search Manager at Vimeo

Director of Paid Search Marketing at Bloomingdale's

Real World Professionals

SEM Marketing Coordinator

Senior Digital Marketing Analyst

Marketing Manager

Senior Paid Search Marketing Manager

Global Head of Paid Search

VP, Paid Search (Digital Marketing)

Growth Path

  1. Search Engine Marketing Specialist
  2. Sr. Search Engine Marketing Specialist
  3. Search Engine Marketing Manager
  4. Search Engine Marketing Director

Demand for Talent

  • The search industry is HOT🔥, and Search Engine Marketers are high in demand
  • The search industry has grown 13% in the past 5 years with $100 Billion in revenue
  • There are 100 Billion Google searches every month
  • ​93% of online experiences begin with a search engine


Search Engine Marketing Specialist
Sr. Search Engine Marketing Specialist
Search Engine Marketing Manager
Search Engine Marketing Director

Teams You'll Work With


Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.


Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.


Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

The future of work is here.

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