The PathMatch Guide to

Publicity

A Day in the Life

A publicist is someone who generates media coverage for their clients in order to promote them to the public. They primarily focus on managing day-to-day relations with the media as well as the social media accounts of the company. Additionally, publicists are also responsible for scheduling events, speaking engagements, interviews, and public appearances with the relevant personnel.

Work Responsibilities

Skills You'll Need

  • Excellent interpersonal and communication skills 
  • Ability to write professional publicity releases and other materials

Industries You'll Work In

No items found.

The Network You'd Build

Here are a few real-word examples of jobs and people working in this industry right now.

Example Jobs

Real World Professionals

Growth Path

  1. Jr. Publicist
  2. Mid-level Publicist
  3. Sr. Publicist
  4. Director of Publicity
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Demand for Talent

  • Because social media is rising in popularity and types of media are developing and becoming increasingly complex, publicists will continue to be in high demand 
  • Jobs in the public relations sector are projected to grow 6% from 2018 to 2028

Compensation

$34K-$40K
Jr. Publicist
$40K-$60K
Mid-level Publicist
$60K-$71K
Sr. Publicist
$72K-$90K+
Director of Publicity

Teams You'll Work With

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Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.

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Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

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Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

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