Public Relations specialists communicate with the public on behalf of companies, businesses, individuals, politicians, or government agencies. They essentially spread their employers’ or clients’ messages or campaigns to the public, using media outlets as a means to do so. They are responsible for growing, shaping, and maintaining a company’s reputation and brand. 

Some of their typical responsibilities include drafting press releases and pitches, building relationships with new media contacts, and tracking and analyzing media coverage to inform future campaigns.