The PathMatch Guide to

Public Relations

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A Day in the Life

Public Relations specialists communicate with the public on behalf of companies, businesses, individuals, politicians, or government agencies. They essentially spread their employers’ or clients’ messages or campaigns to the public, using media outlets as a means to do so. They are responsible for growing, shaping, and maintaining a company’s reputation and brand. 

Some of their typical responsibilities include drafting press releases and pitches, building relationships with new media contacts, and tracking and analyzing media coverage to inform future campaigns. 

Work Responsibilities

Skills You'll Need

  • Ability to deal with the public and media regularly 
  • Ability to manage several events at the same time and multitask 
  • Exceptional interpersonal and problem-solving skills 
  • Superb writing skills and ability to write well-organized and clear press releases and speeches

Industries You'll Work In

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The Network You'd Build

Here are a few real-word examples of jobs and people working in this industry right now.

Example Jobs

Real World Professionals

Growth Path

  1. Jr. Public Relations Specialist
  2. Mid-Level Public Relations Specialist
  3. Sr. Public Relations Specialist
  4. Director of Public Relations

Demand for Talent

  • Current demand is high and will only continue to rise 
  • The amount of jobs for public relations specialists is expected to grow 9% from 2016 t0 2026
  • With the rise of social media and advances in technology platforms, public relations specialists will be in high demand for most major companies and organizations


Jr. Public Relations Specialist
Mid-Level Public Relations Specialist
Sr. Public Relations Specialist
Director of Public Relations

Teams You'll Work With


Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.


Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.


Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

The future of work is here.

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