The PathMatch Guide to

Partnership Marketing

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A Day in the Life

Partnership Marketers build collaborations between two or more organizations with the intent to develop a mid-term or long-term marketing program designed to meet each of their respective business goals such as increasing brand awareness, product distribution, customer acquisition, and program funding.

Partnership Marketers must find the right brands to partner with and make sure the partnership runs smoothly.

Work Responsibilities

  • Help to define partner strategy and priorities, analyze existing partnerships, and identify new partnership opportunities
  • Identify, structure, negotiate, close, and manage strategic deals with partners that are relevant to growth
  • Manage a pipeline of prospective partnerships and build business cases for partnerships stemming from organizational goals

Skills You'll Need

  • Experience working on strategic partnerships that are designed to drive revenue and deliver market share growth
  • Project management experience working across teams and managing multiple programs at a time
  • Strong relationship management, planning, negotiation, communication, and analytical skills

Industries You'll Work In

CPG (Consumer Packaged Goods)

The Network You'd Build

Here are a few real-word examples of jobs and people working in this industry right now.

Example Jobs

Digital Partnership Marketing Coordinator at ViacomCBS

Affiliate and Partnership Marketing Manager at Penrose Hill

Partnership Marketing Manager at TSM

Director of Partnership Marketing at Neiman Marcus

Real World Professionals

Partnership Marketing

Digital Payments & Partnership MA

Partnership Marketing Manager

Manager of Corporate Partnerships

Vice President, Strategic Partnership Marketing

Vice President, Global Promotions

Growth Path

  1. Partnership Marketing Coordinator
  2. Partnership Marketing Manager
  3. Sr. Partnership Marketing Manager
  4. Director of Partnership Marketing

Demand for Talent

  • Current Demand: HOT (10k-50k open positions)
  • Partnership Marketing has been around a long time, and there are no signs of it going away. In fact, as companies continue to realize how cost-effective Partnership Marketing is compared to traditional marketing, the demand for this job will only continue to grow.
  • The rise of influencers and partnership automation tools means no end in sight


Partnership Marketing Coordinator
Partnership Marketing Manager
Sr. Partnership Marketing Manager
Director of Partnership Marketing

Teams You'll Work With

Partnership Marketing works with the marketing, technology, and creative teams.


Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.


Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.


Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

The future of work is here.

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