Partnership Marketers build collaborations between two or more organizations with the intent to develop a mid-term or long-term marketing program designed to meet each of their respective business goals such as increasing brand awareness, product distribution, customer acquisition, and program funding.

Partnership Marketers must find the right brands to partner with and make sure the partnership runs smoothly.

• Help to define partner strategy and priorities, analyze existing partnerships, and identify new partnership opportunities
• Identify, structure, negotiate, close, and manage strategic deals with partners that are relevant to growth
• Manage a pipeline of prospective partnerships and build business cases for partnerships stemming from organizational goals