If you're one part analytical and business savvy and one part creative and curious, you might just want to get into Digital Marketing. Digital Marketers are responsible for developing and managing marketing campaigns that promote a company and its products and/or services. They enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.

Whether you're interested in a career in Digital Marketing or still unsure of what you want to do, we've got you covered. Check out our plans!

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• Develop and execute short- and long-term multi-channel campaigns to drive qualified leads
• Develop and maintain performance reports
• Increase online sales and decrease abandonment rates
• Develop, implement, and manage the social media strategy and content
• Develop SEO/SEM strategy, including a plan for backlinks, new content, and landing page testing
• Execute ongoing A/B testing to maximize conversion rates
• Monitor SEO and user engagement and make data-informed recommendations on content optimization strategies
• Optimize paid digital advertising opportunities and make budget recommendations for digital spend
• Collaborate with the sales team to analyze CRM data to evaluate and monitor lead quality