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A Day in the Life
If you're one part analytical and business savvy and one part creative and curious, you might just want to get into Digital Marketing. Digital Marketers are responsible for developing and managing marketing campaigns that promote a company and its products and/or services. They enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.
Whether you're interested in a career in Digital Marketing or still unsure of what you want to do, we've got you covered. Check out our plans!
Develop and execute short- and long-term multi-channel campaigns to drive qualified leads
Develop and maintain performance reports
Increase online sales and decrease abandonment rates
Develop, implement, and manage the social media strategy and content
Develop SEO/SEM strategy, including a plan for backlinks, new content, and landing page testing
Execute ongoing A/B testing to maximize conversion rates
Monitor SEO and user engagement and make data-informed recommendations on content optimization strategies
Optimize paid digital advertising opportunities and make budget recommendations for digital spend
Collaborate with the sales team to analyze CRM data to evaluate and monitor lead quality
Skills You'll Need
Strong background in digital, including digital display, video, mobile, social and viral media, integrated partnerships and online advertising, brand campaigns, and PR/acquisition campaigns
Experience managing social media campaigns across Facebook, Instagram, LinkedIn, Twitter, and YouTube
Familiarity with third-party tracking solutions and platforms such as Sprinklr
Experience with marketing automation software such as HubSpot, Infusionsoft, Marketo, Pardot, etc.
Search marketing, organic and paid, and tools like SEMrus
Organic social media and ability to utilize social media management tools like Sprout Social or Buffer
Salesforce or other CRM tool
Email marketing using tools like Mailchimp
Strategize for eCommerce marketing
Create and execute an integrated digital marketing campaign from start to finish
Set goals and KPIs, track and analyze metrics
Market and competitive research analysis
Up to date with latest Digital Marketing best practices
Industries You'll Work In
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The Network You'd Build
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