📖 The PathMatch Guide to

Digital Marketing

We're still working on this Career Path.
Check back soon!
We're still working on this Career Path.
Check back soon!

A Day in the Life

If you're one part analytical and business savvy and one part creative and curious, you might just want to get into Digital Marketing. Digital Marketers are responsible for developing and managing marketing campaigns that promote a company and its products and/or services. They enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.

Whether you're interested in a career in Digital Marketing or still unsure of what you want to do, we've got you covered. Check out our plans!

Work Responsibilities

  • Develop and execute short- and long-term multi-channel campaigns to drive qualified leads
  • Develop and maintain performance reports
  • Increase online sales and decrease abandonment rates
  • Develop, implement, and manage the social media strategy and content
  • Develop SEO/SEM strategy, including a plan for backlinks, new content, and landing page testing
  • Execute ongoing A/B testing to maximize conversion rates
  • Monitor SEO and user engagement and make data-informed recommendations on content optimization strategies
  • Optimize paid digital advertising opportunities and make budget recommendations for digital spend
  • Collaborate with the sales team to analyze CRM data to evaluate and monitor lead quality

Growth Path

  1. Digital Marketing Coordinator
  2. Digital Marketing Manager
  3. Director of Digital Marketing
  4. VP of Digital Marketing/CMO

Skills You'll Need

  • Strong background in digital, including digital display, video, mobile, social and viral media, integrated partnerships and online advertising, brand campaigns, and PR/acquisition campaigns
  • Experience managing social media campaigns across Facebook, Instagram, LinkedIn, Twitter, and YouTube
  • Familiarity with third-party tracking solutions and platforms such as Sprinklr
  • Experience with marketing automation software such as HubSpot, Infusionsoft, Marketo, Pardot, etc.
  • Search marketing, organic and paid, and tools like SEMrus
  • Organic social media and ability to utilize social media management tools like Sprout Social or Buffer
  • Salesforce or other CRM tool
  • Email marketing using tools like Mailchimp
  • Strategize for eCommerce marketing
  • Create and execute an integrated digital marketing campaign from start to finish
  • Set goals and KPIs, track and analyze metrics
  • Market and competitive research analysis
  • Up to date with latest Digital Marketing best practices

Industries You'll Work In

No items found.

Teams You'll Work With

Digital Marketing works with the marketing, sales, and product management teams.


Demand for Talent

  • Projected Growth: MASSIVE
  • Current Demand: FIRE (50k+ open positions)
  • In the last two years, Digital Marketing hires grew by 32%
  • Significant gap between demand and supply; demand for Digital Marketing talent is 59% with active, qualified supply at 19%.


Digital Marketing Coordinator
Digital Marketing Manager
Director of Digital Marketing
VP of Digital Marketing/CMO

Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.


Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.


Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

The future of work is here.

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