The PathMatch Guide to

Copywriting

A Day in the Life

Copywriters are responsible for generating the words, slogans, and audio scripts that accompany advertising visuals. They are responsible for checking all the content being advertised is truthful and complies with codes of advertising practice. Some of their other daily tasks include discussing the client’s core messages and target audiences, brainstorming visual and copy ideas, presenting options to clients, and overseeing the production phase.

Work Responsibilities

Skills You'll Need

  • Outstanding levels of creativity 
  • Eye for detail
  • Solid grasp of SEO concepts 
  • Exceptional skill and understanding of the nuances of ad copywriting 
  • Proofreading

Industries You'll Work In

No items found.

The Network You'd Build

Here are a few real-word examples of jobs and people working in this industry right now.

Example Jobs

Real World Professionals

Growth Path

  1. Jr. Copywriter
  2. Mid-level Copywriter
  3. Sr. Copywriter
  4. Director of Copywriting
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Demand for Talent

  • Employment changes in the writing industry, which includes copywriters, is only projected to grow by 8% from 2016 to 2026
  • The demand and growth for copywriters is fairly average in comparison to other professions within the industry

Compensation

$30K-$38K
Jr. Copywriter
$38K-$58K
Mid-level Copywriter
$58K-$75K
Sr. Copywriter
$75K-$118K
Director of Copywriting

Teams You'll Work With

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Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.

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Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

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Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

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