The PathMatch Guide to

Business Analysis

A Day in the Life

When a business needs to solve a current or future problem, it’s a Business Analyst’s job to help facilitate a solution. They're a thought partner for business owners and scary good with data. They look at charts, furrow their brows, and observe that something doesn't seem quite right. Others see trends, they see outliers. They examine and question data insights and understand strong recommendations require an intricate understanding of both the data sources you are working with and the broader business context.

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Work Responsibilities

  • Conduct analyses that identify issues and opportunities impacting customers, including actionable recommendations that quantifiably change outcomes
  • Define and review business requirements to capture customer needs and guide new initiatives
  • Facilitate resolution of obstacles that emerge along the way to drive projects forward
  • Develop user stories, acceptance criteria, test plans, and test cases, and support execution of product validation
  • Develop a long-term strategy for improvements to processes and technology

Skills You'll Need

  • Requirement gathering
  • Business analysis
  • Business process modeling
  • The Software Development Life Cycle
  • Use cases and user stories
  • Requirement elicitation and facilitation
  • Data modeling, SQL, and data analytics
  • Data flow diagrams and concept mapping
  • Experience creating and managing dashboards using data visualization tools like Tableau, Power BI, or Looker
  • Project management tools like Jira, Agile, Trello, and Microsoft Visio
  • Proficiency in analytics languages like Python or R
  • Understanding of database structures, query optimizations, and ETL development
  • Strong project management and self-directed prioritization skills
  • Exceptional ability to communicate technical concepts to non-technical audiences at all organizational levels

Industries You'll Work In

CPG (Consumer Packaged Goods)
Financial Services

The Network You'd Build

Here are a few real-word examples of jobs and people working in this industry right now.

Example Jobs

Business Analyst at Facebook

Business Analyst at Amazon

Senior Business Analyst for PlayStation

Head of Business Reporting Analytics for Facebook

Real World Professionals

Business Analyst at Amazon

Business Analyst at YouTube

Senior Business Analyst at Amazon

Analytics Manager at Facebook

Vice President of Insights and Analytics at TicketMaster

Senior Vice President of Digital Marketing and Analytics at Fanatics, Inc.

Growth Path

  1. Business Analyst
  2. Sr. Business Analyst
  3. Manager of Business Analytics
  4. Director of Business Analytics

Demand for Talent

  • IBM predicts that demand for data-driven decision-makers will increase by 110,000 this year
  • One of many reasons why Business Analysts are high in demand is because the job requires a human touch (25% of jobs today are at high-risk of extinction by automation)
  • Companies investing in data transformational projects with no end in sight means tremendous future demand


Business Analyst
Sr. Business Analyst
Manager of Business Analytics
Director of Business Analytics

Teams You'll Work With

Business Analysts work with engineers, key stakeholders, potential partners, and customers.


Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.


Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.


Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

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