The PathMatch Guide to

Art Direction

A Day in the Life

An Art Director is the person who oversees the conceptualization and final edit of a project, whether it be an advertisement, website, brochure, or film. They work very closely with copywriters to develop the right message to reach their target audiences. Some of their other major tasks include unifying the vision of their clients, making sure the final product is visually engaging and impactful, and pitching creative concepts.

Work Responsibilities

Skills You'll Need

  • Advanced understanding or proficiency in HTML, PHP, Photoshop, and Indesign 
  • Ability to translate marketing strategy into logos and advertising campaigns 
  • Excellent communication and teamwork skills 
  • Strong creative and graphic design skills

Industries You'll Work In

No items found.

The Network You'd Build

Here are a few real-word examples of jobs and people working in this industry right now.

Example Jobs

Real World Professionals

Growth Path

  1. Junior-level Art Director
  2. Mid-level Art Director
  3. Senior-level Art Director
  4. Top-level Art Director

Demand for Talent

  • The demand for Art Directors is expected to grow by 6% from 2016 to 2026 
  • Art Directors can apply their skills in a variety of different fields, which means that there is a greater amount of opportunities open for Art Directors 
  • Because Art Directors also possess strong managerial, communication, and creative skills, there will always be a demand for a professional with that skill set


Junior-level Art Director
Mid-level Art Director
Senior-level Art Director
Top-level Art Director

Teams You'll Work With


Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.


Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.


Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

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