The PathMatch Guide to

Account Services (Advertising)

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A Day in the Life

An Account Coordinator within an advertising agency provides overall day-to-day customer service and support to ensure the effective execution of customer objectives in marketing and advertising campaigns. The Account Coordinator role essentially encompasses administration, project tracking duties, research, and handling budgets. Some of their other responsibilities include assisting in the day-to-day administration of marketing, public relations and advertising initiatives to attract potential customers and retain existing ones for the agency’s clients.

Work Responsibilities

Skills You'll Need

  • Excellent communication skills
  • High level of organization
  • Detail-oriented
  • High competency level on computer and software skills compatible with job responsibilities
  • Professional conduct within and outside the office while conducting agency business
  • Excellent computer skills (MS Office in particular)
  • Hands-on experience with CRM software
  • Organizational and time-management skills

Industries You'll Work In

No items found.

The Network You'd Build

Here are a few real-word examples of jobs and people working in this industry right now.

Example Jobs

Real World Professionals

Growth Path

  1. Account Coordinator
  2. Account Executive
  3. Senior Account Executive
  4. Account Director

Demand for Talent

  • $27,000-$33,000The account coordinator job position is projected to grow at a rate of 5% between 2014 and 2024 
  • As advertising and marketing firms continue to grow in response to the rise of social media, demand for account coordinators will continue to grow as well


Account Coordinator
Account Executive
Senior Account Executive
Account Director

Teams You'll Work With


Work/Life Balance Score

Work/life balance is when someone equally prioritizes their career and their personal life. This balance can vary greatly from one career to the next.


Job Stability Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.


Prestige Score

Job stability is about more than your experience and career. As industries decline, so do the jobs in them.

The future of work is here.

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