Content Marketing Associate

at PathMatch (that's us! πŸ‘‹ )

πŸ‘‹ About PathMatch

PathMatch is an AI-powered early-career talent development and recruiting platform that matches GenZ to modern careers, skills, and employers. We're disrupting the antiquated campus recruiting model by providing an all-in-one solution for employers to connect with emerging, matched, and pre-skilled talent regardless of where they chose to go to school while building the recruitment data layer that will power how companies recruit talent in the Future of Work.

πŸ™Œ The Opportunity

🀝 Team Roles

Within your team, you will be provided the opportunity to take ownership of a core component of your team's marketing strategy. Role assignments are suggested, but are not mandatory, and will be decided amongst the teams themselves. They are intended for you to deep-dive into a skill set you're hoping to learn from, and to help you streamline internal work flow processes.

  • Marketing spearheads development of value propositions and creates marketing materials
  • External Partnerships manages campus outreach efforts to promote PathMatch
  • Internal Communications communicates campus users' needs to the internal PathMatch Team
  • Growth Strategy oversees the team’s positioning towards growth objectives and recommends necessary growth strategies

πŸ‘₯ Community Functions

Campus Manager All Hands Meetings

  • Community Socials
  • Guest Speakers
  • Brainstorming Sessions
  • ...and beyond

15-min Check-ins

  • Plan your marketing strategy and project timeline
  • Happens bi-weekly
  • Gather feedback from the PathMatch Team on growing the brand's presence on your campus
  • Provide feedback and insights on how PathMatch can improve it's core offerings

Demo Day

  • Pitch your team's marketing and growth strategy to a panel of experienced professionals
  • Add your team's pitch deck to your professional repertoire
  • Win some cool swag and prizes

πŸ† Perks

Boost your resume with experience by building and executing growth/marketing plans for a high-growth, venture-backed startup

Transferable skills including but not limited to: marketing, business strategy, user research, communications, social media, project/events management, and data analysis

Swag and merch to rep your favorite student platform on campus

Exceptional Campus Managers will get a letter of recommendation from PathMatch founders

Exclusive access to the PathMatch teamβ€”learn about the company's growth and how a fast-paced startup operates

Join a community of like-minded, ambitious students across the country

Exclusive prizes and rewards for the most successful Campus Managers

πŸš€ You'll be excited about us if you...

  • Love to learn new things β€” you must be open to drinking from a firehose and learning as you go.
  • Thrive on collaboration and support β€” we move fast and collaboration and support is the only way we'll get where we want to go.
  • Enjoy working with close-knit teams πŸ€ͺ
  • Have a passion for making professional development and career growth accessible to all!

😍 You'd be a great fit if you have...

  • 3+ years of experience in digital communications or digital marketing
  • Strong analytical skills
  • Experience with CRM tools (preferably HubSpot), Email Service Providers (ActiveCampign), Social Scheduling Tools (Buffer or Later), Facebook Business Manager, Google Analytics
  • Experience in email marketing, segmentation, and automation
  • Experience creating content and growing a social audience
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • An experienced marketer who has successfully delivered growth results in a fast-paced and dynamic environment
  • Guide projects to completion, on time, and at plan
  • Superb creative writing skills
  • Fanatical attention to detail
  • Experience with content management systems and web development process
  • BA/BS or equivalent working experience

πŸ’» What you'll be doing...

  • Confidently lead marketing projects and initiatives to deliver results
  • Develop innovative and creative marketing programs to drive outcomes that scale through email marketing, social media, CRM and content
  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
  • Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost
  • Communication channel management of digital content hubs including email (segmentation and newsletter), social media (primarily Facebook), on-site SEO and content distribution.
  • This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to engagement and conversion
  • Editorial and communication requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
  • Develop and execute lifecycle CRM marketing and segmentation campaigns for a variety of audiences, including B2B and B2C.
  • Development and management of editorial calendars for content, email and social calendars and organization workflows.
  • Measurement and optimization of campaigns will be required on a regular and ongoing basis
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Work with the rest of the team, seek out internal stakeholders to source ideas, stories, and collaborate with messaging across channels
  • Utilize, execute and measure A/B testing across managed channels where appropriate
  • Project manage teams responsible for the content, design, programming, and other marketing-related functions