If you're looking for a sales or marketing job, then you've probably heard of HubSpot. The cloud based customer relationship management (CRM) software is commonly utilized across the industry and is one of the first things companies want experience in for a new applicant. Since its launch in 2006, HubSpot has over 167,000 companies using the platform, which makes it a huge resume-booster that can give you an edge over your peers.
Although HubSpot is primarily used in jobs that involve marketing or sales, don’t assume that they are the only department that can use this software. The ultimate goal of HubSpot is to help capture sales leads and convert them into customers. Therefore, the software helps with tasks such as customer support or analyzing spending finances, which are skills that can be applied across various industries like accounting or customer management.
HubSpot allows you to easily learn the sales pipeline, which is just how companies can get new customers. While more experienced employees know exactly how to market a product or get you customers, it’s very likely you might not. Because everyone uses it, having HubSpot experience on your resume assures recruiters and managers that you can work alongside experienced employees without being too far behind.
Let's discuss how you can learn HubSpot and how to leverage this new skill to get more opportunities in the job search.
What is HubSpot?
HubSpot is a CRM platform that is mainly a marketing and sales tool to help companies acquire potential customers (leads), warm them up (nurture), and close the deal (sales). As “CRM” implies, HubSpot helps businesses manage their customer relationships, providing a platform to track, communicate, and analyze each customer.
- For example, HubSpot has a marketing plan generator that helps you outline an annual marketing strategy in detail to find customers.
- Afterwards, you can use HubSpot's invoice generator to easily track and pay marketing related costs.
- Once you start getting customers, you can use HubSpot's ticketing system to track requests or concerns.
- Finally, you can input HubSpot's live chat services to communicate with customers when they need it.
How to Learn About HubSpot
Thankfully, HubSpot is easy to learn. Although the software is expansive, figuring out the basics may only take a few hours. And if you really want to go all in, getting HubSpot certification only takes around 5 hours.
Many new HubSpot hires are sometimes tasked with creating a hypothetical business website from scratch, so it’s clear that as you’re learning, you can strive to do the same. Break various business tasks into chunks and slowly learn each task. HubSpot is a massive platform, so you don’t have to learn everything right away. Even just being an expert at one case, such as responding to customers through HubSpot, still gives you a ton of experience.
As you’re learning the ropes, be sure to use HubSpot’s free courses in HubSpot Academy to guide you. You can participate in a HubSpot Academy project to learn how to do a task, and then use that knowledge to try it on your own. Their online academy has many different learning tracks such as for Sales, Marketing, and Operations; so you can choose the ones that best fit your career path.
If you aren’t an independent learner, or you just need more help, you can always do a HubSpot Certification course. Although it may cost a bit of money, the course streamlines the various videos and practice projects you can do on your own in one place, while also providing practical exercises to achieve certification. Certification is also one of the best ways to showcase experience on your resume, as HubSpot Certifications are highly regarded among recruiters and managers.
How to Highlight HubSpot In Your Resume
If a company wants an applicant who knows HubSpot, they’ll place it as high priority during resume parsing. Once you finish learning, make sure to highlight HubSpot on the top of your resume within a "Skills" section as well as on your LinkedIn profile skills section. That way, the Applicant Tracking Systems (ATS) can boost your resume to the top of a company’s virtual pile.
If you've completed a HubSpot course, you can mention the name of the certification near the top of your resume as well. The more you mention the "HubSpot" keyword, the more the ATS notices.
At the end of the day, having HubSpot in your skillset (and on your resume) will be very helpful when you’re trying to land that job or internship. In fact, learning it can also help boost your Hireability Score, our very own algorithmic score to show you how companies will view your resume and experience. The higher it is, the more likely you are to land that dream gig! Check out your Hireability Score in the PathMatch app.
Interested in learning more about the skills it takes to make it in the workforce? PathMatch can help you find companies that match your interests and help you build an application. Download the PathMatch app today!