Digital Marketing Accelerator

There are currently 100K+ open Digital Marketing roles in the US with demand increasing yearly due to increased digital innovation. Through our PathMatch Digital Marketing Accelerator, you'll learn the basics to give you a competitive edge against the competition in landing a coveted Digital Marketing internship/job.

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Application Deadline: May 28, 2021
Deadline extended!
Kick-off Date: June 21, 2021

Get ready for Digital Marketing recruiting season

The PathMatch Digital Marketing Accelerator is a twelve-week remote program that brings together top college students interested in increasing their odds of landing Digital Marketing internships at top companies.

Top companies receive over 10,000 applications for their internships and new grad roles and hire just 5% of applicants. Learn how you become part of that top 5%.

We combine the power of insider knowledge, online training, interview preparation, world-class speakers, and customized support to help you stand out against the competition.

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Program agenda

Who is this for?

This program is intended for rising Freshmen, Sophomores, Juniors and Seniors looking to interview for Digital Marketing internships/jobs.

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Program agenda

Apply Now

Ready to land the internship/job of your dreams? Spots are filling up quickly! The application deadline is May 28, 2021.

Program at a Glance

Build

Create your Marketing Portfolio

Our mentors will help you build a portfolio of work demonstrating strong analytical skills, great digital marketing strategy and design, and meticulous communication skills.

Learn to Network

Having experience running digital marketing campaigns gives you an edge against the competition.  We'll match you with startups where you'll have the opportunity to get some experience building, launching, and testing campaigns at startup speed.

Exclusive Virtual Events

PathMatch partners with companies to host virtual events throughout the Accelerator, creating opportunities for learning and relationship building.

Learn

Online Curriculum

Understand the multiple facets of digital marketing, including the best practices of data analytics, content marketing, and social media marketing.

World Class Speakers

Hear from other Digital Marketers and recruiters who share their outlook, best practices, and stories from the trenches. Learn from the best.

Prepare

Build Your Recruiting Plan

Learn when to apply, what firms to apply to, and your routes for landing interviews.

Behavioral Interview Prep

With thousands of other competitors for roughly 1,000 internship slots, just getting to the interview stage is not enough.  You have to be prepared to answer common behavioral interview questions well.

Much More

This is just the tip of the iceberg. We've got a lot in store for you, and can't wait to welcome you into our PathMatch community.

The PathMatch Method

We're building a modern educational platform that connects learning, preparation, and community to help students get the edge they need to succeed. We're building a community and network of students and professionals. With every new program, your network gets stronger.

Unparalleled Knowledge

You’ll get access to expert speakers, office hours, guided interview preparation, and our session library full of curated content.

Scaled With Software

We’re building in-house tools to improve how we share community knowledge, aligned opportunities, and helpful connections.

Community Diversity

We’re proud to have a community diverse in culture, thought, and life experiences. This enables growth, inclusive solutions, and boundless growth opportunities.

Develop Strong Networks

We provide members with community, education, and support. This is a place for cohort-style learning, but also deep personal connections.

Engineered Serendipity

When everyone is going through a shared experience and seeking similar goals, incredible things happen.

👋 Need more info?

Schedule a free info session with one of our experienced Career Coaches. They'll answer your questions and help you better understand if Pathmatch is right for you or your student.

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Ready for anything

After deciding investment banking wasn’t the right path, I had no clue what I’d be interested in. My mom was referred to PathMatch by a friend and signed me up. Within the first month, I knew exactly what I wanted to do. After 4 months, I had 3 internship offers to choose from. I was so much more prepared than my friends for any interview scenario. Thanks PathMatch!

Jen
University of Miami, Hired at IBM

Accelerator Agenda by Week

Week 1: Digital Marketing Strategy

  • Develop a holistic understanding of the role of digital marketing in an organization, including strategy and positioning, budgeting, market and user research, and omnichannel experiences. You’ll dive into the sales funnel and learn how to engage with customers at each stage by using journey maps.
  • Understand fundamental digital marketing campaigns, concepts, and techniques, including the use of market and user research to develop global brand positioning and strategy, omnichannel experiences, customer journeys, personas, and more.

Week 2: Content Marketing

  • Content fuels today’s most effective marketing strategies. Digital ads, social posts, and emails all push to content as today’s buyers don’t want to just be sold to. You’ll learn how to create valuable and relevant content, such as blog posts, e-books, and social media posts to increase brand recognition, attract an audience, and build brand awareness and trust.
  • Develop a content strategy, including objectives, metrics, and guidelines. You will then gain first-hand experience with content marketing management, including keyword research, editorial calendars, content production, and distribution.

Week 3: Email Marketing

  • Email lists are important assets in any organization. Dive into the fundamentals of email marketing and learn how to capture, segment, and manage users to plan and execute successful email campaigns using industry platforms. Learn to create landing pages and track key metrics to make data-driven decisions. Simultaneously, understand the legislation around data protection, as well as policies that regulate commercial electronic messages.
  • Learn email marketing best practices and techniques, including audience development, personas, email list creation and segmentation, drip campaigns, newsletters, chatbots, key performance metrics, landing pages, email marketing regulations, and more.

Week 4: Performance Marketing

  • Learn the fundamentals of performance marketing through core search engine optimization (SEO) principles to increase online visibility, domain, and page authority. You will then learn to leverage Google Ads, creating campaigns and ad groups to generate leads and conversions right away.
  • Learn to create search engine optimization best practices and pay-per-click strategies to develop a comprehensive search engine marketing plan. You will learn best practices and the strategic and technical requirements behind effective marketing for search engines, including how to create targeted ad campaigns and groups.

Week 5: Social Media

  • A strong social media presence builds trust and engagement with your audience, all while communicating your brand’s authenticity.
  • Figure out what platform makes sense for your brand
  • Tie social to goals and overall campaigns
  • Learn how to make creative designs
  • Understand how social campaigns are performing through data, create reports, and learn to optimize campaigns
  • Understand key demographics and use cases for all major social media platforms. You will then learn to develop a social media marketing strategy, including social content development, management tools, processes, metrics, and measurement.

Week 6: Analytics and Reporting

Using Google Analytics, Google Data Studio, and Tableau, you will learn the data analysis and visualization best practices, allowing you to track and report on performance, make data-driven decisions, and optimize campaigns and content.

Weeks 7-12: Mini Internship

You'll be matched to a mini paid internship with a startup or digital marketing agency where you get to put your newly developed skills to work.

What You Get

Six weeks of curriculum, online seminars and events
Guaranteed internship placement for six to ten weeks with continuous support from our coaching team
Resources to help you be effective as an intern
Resume, LinkedIn, and interview prep
Opportunity to continue your internship throughout the school year
Craft your Summer 2022 Internship Strategy
Lifetime access to the PathMatch alumni network
Total Cost

$3,999

Per student, per Accelerator

Payment plans and financing options available

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View payment plans

Ready to take your career to the next level?

Apply for our Digital Marketing Accelerator today. Applications are due May 28, 2021. Program starts June 21, 2021.

Apply now

Do this!

My Sophomore year was filled with the stress and anxiety of not knowing what I wanted to do. My my had been referred to PathMatch and told me about it. I matched and selected Digital Marketing, went through their Accelerator, and had skills most of my peers haven't learned. I was able to secure 3 internship offers my Junior year due to the experience gained through this program. It was lifechanging!

Kathryn
Emory University, Hired at Pandora

Frequently Asked Questions

Why would I spend time and money in an Accelerator?

EARNING POTENTIAL INCREASE
The average college course at top universities costs $5000+. However, it's tough to calculate the value of that course to your career.  PathMatch Accelerators teach you skills you don't learn in your college courses AND pair it with an internship that builds your resume.  Internships at top companies can pay $9,000-16,000/summer. Starting entry-level salaries at top firms can be $85,000 + bonus.  But, you can't land these without previous experience. Our Accelerators give you the skills and experience you'll need to increase your odds of landing top internships/jobs, thus increasing your earning potential.

WHY WE BUILT THESE
‍After working with thousands of students to help them land internships and jobs, it's become so clear that your starting point is crucial.  There are 19.6M students in college competing for roughly 1.5M internships each year, so the competition to even attain experience is steep.

From the time you start college, you start building your resume.  This resume will follow you for the rest of your career.  Your first job is extremely important as it determines your second, third, and so on.  Landing your first job often starts with the Junior year internship as hundreds of companies use their internship program to make new grad offers.  But, landing the junior year internship is difficult if you don't already have experience from a previous summer. Chicken meet egg.

Employers receive hundreds if not thousands of applicants for every available internship.  So, building the case that they should hire YOU requires thoughtful planning and preparation.  While GPA and school matter, skills and experience matter as much, if not sometimes more.  Your resume will be one of hundreds/thousands.  Will it serve you well?

Internships for Freshmen and Sophomores are notoriously difficult to land as you often don't have the skills necessary to be helpful to companies. That's where PathMatch comes in.  6 weeks of accelerated skill-building + 6 weeks of resume-building internships = the launchpad for your next internship/job search.

How do I ensure a spot in an Accelerator?

Accelerator program sizes are limited, so you will want to complete the application process immediately in order to secure a spot.

Who is the ideal candidate for this program?

Our program is ideal for:

- Rising Freshmen, Sophomores, Juniors, and Seniors looking to ensure they have the skills and experience to land competition internships and new grad jobs.

- We look for students who are genuinely motivated to succeed.  Students who understand that college classes alone are only going to get you so far.  Employers look at resumes to determine who they want to interview and unless you have internship experience, you're going to struggle against the competition.

What is the Accelerator program fee?

Most accelerator programs cost $3,999. Our Sales & Business Development, UI/UX Design, and Talent Acquisition and Recruiting Accelerators cost $2,999 due to extreme demand from our corporate partners. This covers all online curriculum + internship placement + guidance throughout your internship + coaching at the end of the Accelerator to prepare you for your future recruiting process. Think about this as an investment in your future self. Our programs are designed to improve your future career prospects.

Do I need to have previous experience?

No, our Accelerator programs are designed for students with no experience.  We'll help you build the relevant skills needed to be productive in your internship.  The purpose of our Accelerators is to help you build skills and experience, as well as prepare for future internship/job interview processes.

How many hours a week should I expect to spend on the program?

Our Accelerators courses are delivered fully online and combine self-directed (asynchronous) learning with live (synchronous) sessions.  Our courses are designed to provide some rigor in accelerating your understanding of key concepts and skills, while also giving you the flexibility to complete the curriculum and work deliverables on your own schedule each week.  A good rule of thumb is to allocate roughly 20 hours per week to the Accelerator so you can master skills in the first 6 weeks and complete weekly projects weeks 7-12.

Will I receive college course credit for this Accelerator?

Unfortunately, we currently do not offer course credit.

What are your cancellation and refund policies?

The Deposit

The $1000 program deposit is non-refundable under any circumstances. This is because PathMatch has a limited number of spaces available due to internship matching and has incurred costs planning each program.

Accelerator Cancellation by the Participant

In the event that you no longer want to attend your Accelerator, please let PathMatch know in writing more than 20 (twenty) working days prior to the Accelerator. We will work with you to refund:

- the Fee amount that has been paid to PathMatch, excluding the deposit, if you furnish PathMatch with valid reasons and legitimate documentation for your withdrawal from the Accelerator, such as severe illness or a death in the family; or
- the amount you have paid of the Program Fee, if any, once 30% of the total Fee and the deposit have been deducted, if we do not accept the reason for your cancelation.

In the event that you cancel your attendance 20 (twenty) working days or less prior to the commencement of the Program or during the Program, you will still be responsible to pay the full Program fee because all Program preparations have been made and PathMatch cannot replace your spot in the Program.

Accelerator Cancellation by PathMatch

**PathMatch reserves the right to refuse your Accelerator application prior to the payment of the deposit and/or cancel an Accelerator Program for any reason in its sole discretion.**

In the event that a Program or skills development course is canceled by PathMatch at whatever time, PathMatch will notify you as soon as practically possible in writing.

If the cancellation of an Accelerator was in the reasonable control of PathMatch, we will work with you to refund you the amount that you’ve already paid for the Accelerator, within 40 (forty) working days.

If the cancellation of an Accelerator was not in PathMatch’s reasonable control, such as governmental restrictions or instances of force majeure, we will work to refund you the amount that you’ve already paid for the Accelerator, less non-recoverable costs and the deposit, within 40 (forty) working days.

**You have no further claim against PathMatch for any loss or damage incurred as a result of this cancellation, whether direct, indirect or consequential.**

Where does the program take place?

All Accelerator programs take place virtually and can be done from the comfort of your home.  Our online curriculum is self-paced with weekly check-ins with your coaches.  You'll have weekly mini-assignments and assessments to complete to ensure you're staying on track, so you're prepared for your internship.

All internships are also virtual.  You'll have the opportunity to participate in team meetings via Zoom/Google Meet with your internship company. You'll also have weekly calls with your internship coach to address any questions you might have about your weekly internship deliverables.

Is there an application process? How do I get started?

Our program has an application process and is not open enrollment. Once a prospective student fills out the form or calls our admissions team, they will go through an initial phone interview. Applicants who are recommended to move forward will receive confirmation of acceptance into their Accelerator via email confirmation.

Will I need to purchase books?

No, all that is needed for our Accelerators is your laptop and an eagerness to learn.

Do you provide career planning support?

Yes, we offer all of our students career support and coaching, including resume writing, LinkedIn profile review, portfolio reviews, and technical and behavioral interview training.