Search Engine Optimization, or SEO, is the process of getting traffic to a website from search engines like Google and Bing. Simply put, it's the job of making a website show up at the top of the search engine results. In today's "Google it" world, SEO has become an absolute essential for a company's visibility. It differs from Search Engine Marketing (SEM) in that SEO focuses on free, organic traffic rather than paid advertising on these search engines.
Search Engine Optimization can work with different programs across a company: marketing, product, and customer success.